Do you know where your next opportunity exists? Let the market drive your sales force rollout.

Using RedClay Software's Territory Optimization Mapping Application (TOMA®), a marketing organization can determine where to concentrate marketing efforts, based on demographic and psychographic profiles of high-potential customers.

Knowing where the most profitable customers are located enables providers to rapidly identify opportunities for expansion and back these with highly concentrated and well-targeted marketing and sales efforts. In addition, detailed information on the competitive landscape can be used to identify potential opportunities and threats.

Primary Customer Needs
• Create equitable sales territories based on greatest sales impact
• Identify potential targets per logistics that will maximize sales force time & number of calls per day
• Provide automation of customer assignments and field accessed decision support

RedClay Software's Value Proposition
• Provide deep insight into prospects by utilizing existing customer data in combination with demographic data to target sales resources toward your ideal customer profile
• Geographically align sales force for maximum customer penetration and revenue
• Enable the visualization and interaction with customer and potential target data including optimal drive distances
• Highlight the best potential prospects and customers on a map and in a report format using a combination of thematic mapping and data queries

Benefits
With RedCaly's TOMA® solution, you can perform powerful analyses of markets and geographic areas, quickly and easily identify opportunities and threats, and instantly understand where demand and competition are strong.

Understand:
• where profitable potential exists, based on your profiles of "ideal" customers and your own network data
• where existing customers could take advantage of new, more profitable services
• what the demographic, psychographic and lifestyle characteristics of a given area are
• what services the customer is most likely to purchase

Formulate:
• more logical, market-driven investment and buildout plans
• highly targeted marketing campaigns
• demand-driven product and service introductions
• tailored service offerings based on demographic profiles

Share
• market potential details with sales, engineering and capital planning
• informative reports for presentations, meetings and other needs
• easily interpreted, visually represented competitor information
• service availability information with customers via the Internet

ROI
• Increase sales calls per day
• Reduce travel costs
• Increase sales revenues

How You Can Do It
With RedClay Software's TOMA® solution you can segment your own database to create a profile of your best customers, and then look for demographically and psychographically similar people in new areas. By pulling data from your own RDBMS and analyzing it using TOMA®, you can easily identify where your customers are satisfied, where they are asking for new services, what results your marketing efforts are producing, and any other analysis of geographically defined data.

Using RedClay Software's TOMA® solution, you can visually present your findings on maps, for better understanding and distribution throughout your entire organization.